熱門好書商業理財推薦2

超值推薦-Supply Chain Logistics Management (第四版)

博客來商業理財-專業管理實務分類熱銷好書

　　OVERVIEW
　　The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations. The framework of Supply Chain Management is initially presented thereby creating a foundation for in-depth study of the five logistics operational components in Part Two. Challenges and strategies related to design and operational integration of logistics within a global supply chain are discussed in Part three. Part Four focuses on administrative challenges related to cross organizational collaboration, performance measurement, and concludes with the challenges of managing risk and achieving sustainability.

　　An essential feature of the overall presentation is the integration of topical materials and examples into the Supply Chain Logistics value creation process. Text materials are supported by study and challenge questions as well as contemporary cases. The overall presentation integrates the discussion of information technology throughout the text. Illustrations and examples highlight how firm's deal with operational challenges and use logistics performance to gain competitive advantage.

　　NEW FEATURES
　　1.Extended and Expanded Examples to illustrate key concepts in each chapter.
　　2.Individual chapters on Customer Relationship Management, Procurement, and Manufacturing provide comprehensive treatment of the overall Supply Chain prior to an in depth discussion of logistics.
　　3.Expanded Coverage of key issues involved in network design.
　　4.Revision of Several Cases including a new case dealing with total landed cost.

作者簡介

Donald J. Bowersox

　　現職：Michigan State University

David J. Closs

　　現職：Michigan State University

M. Bixby Cooper

　　現職：Michigan State University

John C. Bowersox

　　現職：Kohler Company